[BRANDING]

BRAND BUILDING

It's all about the brand. Every graphic design piece should work together to strengthen and support the brand- read about DESIGN STRATEGY, below. This can range from a logo design to a complete corporate identification package, which can include stationery, internal forms, website and social media design.

MARKETING MATERIALS

Enhance your sales tools with smart, effective graphic design for online and offline marketing, including direct mail, brochures, sales support materials.

INFOGRAPHICS

Communicate a complex process or concept with a clever graphic. A picture can indeed be worth a thousand words with infographics.

PUBLICATIONS

MY Designs has years of experience with company newsletters, magazines, e-newsletter, or simply the illustrations and graphics needed for an existing publication.

ADVERTISING DESIGN

Fresh, hand crafted designs for a single print ad or a comprehensive campaign for on or offline advertising.

DESIGN STRATEGY

Design Strategy ensures that every piece of graphic design that is created for a brand is serving the big picture purpose. It is more than just matching colors and slapping the logo on a business card and promotional items. It requires attention to detail, understanding the business and marketing strategies already in place, and being able to clearly identify target markets.

When a company has been in business for a while, and has never had an in-house marketing department or even a graphic designer, the tasks of creating company ID and marketing materials often falls to the owner of the business or an admin person. Items are created on an "as needed" basis, often with little time to prepare. The result is patch work branding. First, I commend anyone who has ever tried to create a flyer or brochure or any other marketing material who is not a professional designer. When you are struggling to accomplish something you are not trained in, with tools that are not quite right for the job - on top of your ACTUAL job - it can be difficult!

I am often asked to evaluate the collection of materials a small company or entrepreneur has accumulated over time. My role here is not to judge but to find out what the company thinks they are communicating to their market, what the market is actually perceiving, and what they really and truly need the market to understand. These are often not at all the same.

Design Strategy is the opportunity to layout a plan for now and years to come that will keep the message clear and true. It involves understanding what a business can do for themselves even if they never hire a professional designer. Is this the same thing as Brand Management? It incorporates Brand Management but it goes beyond that. If you would like to learn more, I would love to hear from you. 


"Monica always provides the utmost in professional artwork and concepts. She takes time to communicate and understand the "tone" of the pieces that I am looking for before producing them. I've had experience with designers in the past that are more concerned with the value of their artwork than they are with how it fits and works for your specific company needs. I have never had that problem with Monica. She works to produce pieces that work for you and she is very easy to work with."
Ginny Langbehn, Director of Advancement at U.S. Space & Rocket Center